International Road Show

“Dry All” mission is to provide Full Range of HVAC&R Line Products of International standards through its research & development initiatives & create value for its customers. In order to accomplish this mission, it is vital to expanding Dry All global footprint. Dry All exports have been consistently growing for the last 10 years.  In order to embark its Brand Building on global platform Team Dry, All locomoted its journey through Thailand.

On 28th November 2018, Dry All in collaboration with its wholesaler/distributor Beijer B.Grimm conducted a Road Show at “Maple Hotel”, Bangkok. “International Road Shows” are a platform to give a detailed introduction of Dry All and its products to its current and future prospective customers. This platform also helps to provide customized solutions for their HVAC&R system.  It is an event comprising of one to one meeting with such key customers. There was an overwhelming response from these customers. During this Road Show, representative of Dry All and Beijer B.Grimm met existing and prospective customers one to one. This was followed by indoor gulf and refreshments.

This one to one interaction started with “Dry All Company and Product 2018” presentation followed by Manufacturing Excellence & Product Technology and then live display of products. These sessions conclude with Q&A’s session.  This Road Show was attended by 18# customers.

DryAll expects to double its business in the region, given the tremendous success of this Road Show.

A big thank you to our partner “Beijer B.Grimm” for organizing this so well and all the attendees for making this programme a big success.

Sumit Tripathi
Engineer – Marketing


Road Show & Technical Seminar

Since its inception in 1990 Dry All has taken pride in developing cutting edge technological world-class products for HVAC&R Industry and finally developing ‘Full Range of HVAC&R Line Products’. Since last 5 years, Dry All is growing at a CAGR of 15-18%. To scale up its growth, we continue to look at platforms to educate and have face to face interaction with our customers. With this in mind, we have started conducting “Road Show and Technical Seminar” in your city. I will take you through this journey that transformed our wholesalers from a ‘Trading Outfit’ to our ‘Brand Promoters’.

In March 2018, Team Dry All started the initiative to strengthen the Pan India Dry All wholesaler network. As one of the initiatives to start the brand building process we decided to have ‘Road Shows’ and ‘Technical Seminars’ in major cities of India and this Iteration started from Kolkata.

Road Show & Technical Session, June 12th,2018 In Kolkata 

On June 12th, 2018, we started with our first Road Show and Technical Session in Kolkata at Hotel “The Lalit Great Eastern”. We were overwhelmed by the response from customers despite heavy rain on that day.

The morning started with ‘Road Show’ where we invited our customer to visit us at the hotel for a table meeting and to take them through our showcased products at the venue. In a day a total of 17# customers visited us and learned about our Innovative solution for the HVAC&R Industry. 

One the same day in the evening we had the Technical Seminar at the same venue.  

The session started with an announcement of our Authorized wholesaler “Prakash Refrigeration Company” in Kolkata. The session comprised of our company presentation, factory overview, and product technology by our Directors Mr. Vikash Sekhani, Mr. Akash Sekhani, and myself respectively.

And the day ended with a cosy dinner organized by us for our customers.

This was attended by 78# customers.

Technical Seminar, Nov 23th,2018, In Ahmedabad

After experiencing success in Kolkata, Team Dry All decided to have the next Technical Seminar in the historical city of Ahmedabad. The anecdotes about “Technical Session” held at Radisson Blu in Ahmedabad is similar to Kolkata.  Session embarked by Introduction of our wholesaler “Umiya Enterprise” in Gujarat followed by Company and Product Technology Presentation. In the evening we were thrilled to receive a colossal response from customers. The session ended with a question and answer session over dinner.

This Technical Seminar was attended by 71# customers.

These two successful events have set the pace for our accelerated growth. It would not have been possible without the support of our wholesaler partners. We are determined to keep going. Soon we will come up with new anecdotes from your city.

Stay Tuned!

Sumit Tripathi
Engineer – Marketing

“Best PPEP” Award From Schneider Electric

‘Dry All’ has been awarded BEST PPEP award for quality from Schneider Electric at the “Vendor Meet 2018”.

PPEP is a tool designed by Schneider Electric to conform to their stringent Global quality standards. ‘Dry All’ has always exceeded stringent process controls & world class quality standards and this helped us to meet their PPEP standards. The cornerstone of this successful business relationship with Schneider started in the year 2014-15 with Team Schneider Electric approaching ‘Dry All’ to give Solution for one technical glitch arising in their Data-Centric Machines. Team ‘Dry All’ in collaboration with one of the eminent compressor manufacturer identified that the system was lacking an Oil Separator. To resolve this problem the technical team from ‘Dry All’ suggested a retrofitting solution to Schneider Electric by providing them a correct size Oil Separator suitable for the particular machine and application. The success of this project acted like a big confidence booster in ‘Dry All’ business relationship with Schneider Electric.

In May 2016, ‘Dry All’  received an inquiry from Schneider Electric for their new project of Data Centric Machines. Team ‘Dry All’ was invited to give a presentation to Schneider Electric Team in China. Team ‘Dry All’ specifically flew to Shanghai for this presentation. Before this presentation, Team Schneider was under impression that ‘Dry All’ manufactures only Oil Separators. ‘Dry All’ took this opportunity to let team Schnider know that it is not just Oil Separator but ‘Dry All’ manufactures world class ‘Full Range of HVAC&R Line Products’.

This visit by team ‘Dry All’ was followed by an audit by team Schneider at our manufacturing facility at Dombivali MIDC and they were impressed with the Engineering & Manufacturing capabilities of ‘Dry All’.
A sample consignment was shipped to Schneider Electric – China and this was processed and approved by them in 2016. Now getting a UL certification for ‘Dry All’ Oil Separator was the final milestone required to become an accredited supplier to Schneider Electric. After Stringent testing under the aegis of UL in accordance with UL207 Standards, ‘Dry All’ received  UL certificate in May 2017 (File No. SA44851).
Our efforts were concluded with receipt of a first purchase order from Schnieder Electric – India on November, 23rd 2018. Our journey has proved and I quote “Success path rarely travels a straight line”.

‘Dry All’ product quality and service was appreciated by Schneider Electric in October 2018 by awarding us “Best PPEP Award” in presence of their approximately 21 vendors. Today ‘Dry All’ has a yearly business of Rupee 4 Million with Schneider Electric. With time and trust, this business relationship with Schneider is amplifying.
Big Thank You to Team Schneider Electric for this Recognition!

Sumit Tripathi
Engineer – Marketing

Dry All Wishes A Big Thank You For Your Support in 2018

We take this opportunity to say a big thank you for your support and collaboration in 2018.

2018 has been a very exciting year for us at Dry All. We successfully executed many strategic initiatives to grow the business that would bring in mutual growth for our partners as well as us.

Here is a brief summary
o   Appointed dedicated wholesalers for our full range of products across India
o   Organized technical seminars in key Indian cities and our first ever overseas seminar at Bangkok in collaboration with Beijer Ref.
o   Participated in Key Trade Shows worldwide:  AHR -USA, CMPX-North Canada, ACREX-India, Chillventa-Germany, REFCOLD-India
o   Added new OEM customers, new applications at existing OEM customers and expanded our Private Labelling business
o   Strengthened our Sales & Marketing Organization
o   Kicked off a major brand building program that includes, an active website, regular blogs, active presence on social media platforms and point of sales material at our wholesalers

We believe this journey has just begun and we have miles to go. This wouldn’t have been possible without your continuous feedback, trust & support.
Our quest to elevate our products & services will continue as we step into 2019. We assure you that we will continue to bring you the best as always, backing you with world-class product portfolio, quality, services, on-time delivery.

Wishing you, your colleagues and family members a very happy and prosperous 2019!

Vikash Sekhani

Product & Technical Training Program

Dry All has grown from a humble beginning in 1990 to become India’s most trusted brand by OEM’s and wholesalers in the realm of HVAC&R Industry. “If we are making a skyscraper, we have to first dig deep and make strong foundation”, this is exactly what we did in Dry All. Learning is the foundation for building any big dream and this year we have started with building our Training Campus “Gurukul” at our factory premises in Dombivali. Here we train our stakeholders and young energetic Engineering students on HVAC&R System and Dry All line products.


Planning is essential for a successful event and we succeeded in executing a well-scripted plan for Training our wholesalers and I will take you to the itinerate and the distance we have covered to make this event successful. The comprehensive “Product & Technical Training Program” was organized on November 17th & 18th 2018 with an aim to give in-depth knowledge about our world-class Full Range of HVAC&R Line Products. The training held in “Dry All” Dombivli factory consisted of Lectures and Practical sessions. Two Days Training was divided into sessions as follows:


Session 1: The Company & Products 2018

Session 2: Manufacturing Excellence


Session 3: Product Technology

Session 4: Product Selection

Day 1 session embarked by welcoming our pan India wholesalers with a welcome speech from our Director’s Mr. Vikash Sekhani & Mr. Akash Sekhani. A training course compiled in a comprehensive manual was handed out to all our wholesalers at the beginning of the event.  The training part started with the first two presentation session as mentioned above. This was followed by 2 Hr floor shop visit with our plant manager Mr.Pradeep. He explained the wholesaler about our complete manufacturing process in detail including a visit to our R&D Laboratory. This was followed by a photo session. After successfully executing the sessions we moved for Dinner with our Pan India wholesalers at “Global Fusion” in Mumbai.

The main agenda of the Day 2 session was to make our wholesalers aware of our Product Technology and train them product selection. After having a sound lunch, we had circulated a course evaluation sheet in order to check the success of our “Product & Technical Training Program”. With no exception, everyone was satisfied and understood the training course we had locomoted.

The training course has benefited our wholesalers and now they can share this knowledge with their stakeholders.

At the end of the course, all participants received “Participation Certificate” for successfully completing the course along with giveaways as a token of gratitude.

A session was officially ended by Vote of Thanks given by Mr. Chetan, Head -Technology, Dry All.

We would like to thank our pan India wholesalers for participating and making this event a grand success. We are committed to providing such more Training Sessions to our stakeholders in near future.

Thank You!

Recruitment of Freelance Sales Representatives

‘Dry All’, a brand owned by SAFE A&T Technology Private Limited, Mumbai, India is a pioneer in Heating, Ventilation, Air-Conditioning & Refrigeration Industry (HVAC&R) with a global footprint across continents. ‘Dry All’ brand products ranging from widest range of Filer Driers, Accumulators, Oil Separators, Receivers, Cores, & Core Shells are widely used by OEMs. We have dedicated wholesalers and we also private label for few of the leading brands.

‘Dry All’ established in 1991 has since grown into a $3.75M business (2017-18 Sales), has 28,000 sq ft manufacturing facility, employee strength of 100+, has in housing Product Development capabilities and has UL approval for select products. Please visit our website

To expand its international sales, ‘Dry All’ is looking for experienced, well-networked, technically competent HVAC&R professionals across the world as its Freelance Sales Representatives (FLSR) for un-represented areas.

Role of FLSR broadly shall be to set up customer base in the region including appointing distributors, getting OEM qualification, collecting orders & payments in close coordination with Dry All team. FLSR is not expected to invest in the products. Expenses relating to travel, communication and any other out of pocket expenses are expected to be borne by the FLSR. ‘Dry All’ will pass on commission to FLSR at a pre-agreed rate once the payment for a particular order is received.

‘Dry All’ has no objection in case FLSR is already dealing with other products, however FLSR should not be dealing with any competing products that ‘Dry All’ is dealing into.
FLSR should be a permanent resident of the country that he is currently based at. We do not have a very tight guidelines on territory each FLSR should cover, however once we finalize a FLSR, it will be exclusive territory for each FSLR.
We solicit enquiries from interested candidates with adequate information backing their candidature. Selection process shall start with a conference call and then a face-to-face meeting either in Mumbai or in the prospective FSLR location.

We will provide extensive training on products to selected FSLRs before they go to meet customers.

Look forward to hearing from you

SAFE A&T Technologies Private Limited D4 MIDC,
Phase II, Dombivali (East),
Dist. Thane – 421201, Maharashtra, India
Mob: +91 7400069710

Dry All Sets Up Full Range Of HVAC&R Line Products Partners Across India

Dry All has taken a major initiative in revamping its distribution network in last 2 months with an objective to serve its SSI OEMs/ contractors better, offer ex stock availability, enhanced technical service and build its brand. This exercise was an outcome of an extensive market research it carried by a professional research agency
Until now, Dry All was distributing its products through its associate company Safe Refrigeration Private Limited, who had done an excellent job in seeding its products across India. Leadership teams of both the companies agreed that it was time to bring about this change in the way Dry All products are distributed to take its business to next level.

As a part of this initiative,

Dry All is appointing dedicated wholesalers with an assigned served territory. All inquiries and orders shall be routed through the authorized wholesaler.

Dry All will have an updated and vibrant website with wholesaler name and contact details uploaded on it. The website also has a live chat feature where our sales engineers can answer all technical queries that our customers may have.

A dedicated Toll-Free Customer Care Number 1800 123 1884 is available for quick access during all business hour.
Dry All is providing Point of Sales Material, Product Display Gallery, Product Cut Outs, Posters, Danglers etc. for display at Wholesaler & Retailers showrooms.

Dry All has undertaken a massive brand building program by being more visible on social media platform, writing technical papers / blogs, participating in industry programs and exhibitions.

Dry All Sales Engineers will regularly visit customers in respective territories of wholesalers to promote business.

Dry All will conduct Road shows and technical sessions across India to develop a direct contact with customers and promote wholesaler’s business. One such program conducted in June 2018 at Kolkata received very encouraging response from all its stakeholders.

Dry All wholesalers have agreed to keep Inventories for complete range of products, provide dedicated resource for marketing and sales of Dry All products, participate with Dry All in trade exhibitions and organizes technical seminars and ensure that their technical staff is trained at Dry All ‘Gurukul’ minimum once every year.

Such wholesaler installation has already been done successfully in Kolkata, Delhi, Ahmadabad, Mumbai, Chennai & Hyderabad. Dry All has already started seeing lot many inquiries and orders from its wholesalers. Dry All plans to have 15-18 such wholesalers across India.

This initiative has been ably supported by Deepak Takkar a well know HVAC&R professional.

Dry All is well known for its quality, locally engineered and manufactured range of HVAC&R line products. These products are qualified and widely used by OEMs in India and worldwide.

SAFE A &T Technology Private Limited, (company owning Dry All brand) is a professionally managed company, has 25+ years of expertise in designing & manufacturing HAVC&R Line Products. Few key products in its portfolio are Filter Driers, Accumulators, Oil Separators, Receivers, Co-Axial Heat Exchangers, Roto-lock valves etc. Dry All has been successfully serving equipment manufacturers, wholesalers and contractors across globe.