Since its inception in 1990 Dry All has taken pride in developing cutting edge technological world-class products for HVAC&R Industry and finally developing ‘Full Range of HVAC&R Line Products’. Since last 5 years, Dry All is growing at a CAGR of 15-18%. To scale up its growth, we continue to look at platforms to educate and have face to face interaction with our customers. With this in mind, we have started conducting “Road Show and Technical Seminar” in your city. I will take you through this journey that transformed our wholesalers from a ‘Trading Outfit’ to our ‘Brand Promoters’.
In March 2018, Team Dry All started the initiative to strengthen the Pan India Dry All wholesaler network. As one of the initiatives to start the brand building process we decided to have ‘Road Shows’ and ‘Technical Seminars’ in major cities of India and this Iteration started from Kolkata.
Road Show & Technical Session, June 12th,2018 In Kolkata
On June 12th, 2018, we started with our first Road Show and Technical Session in Kolkata at Hotel “The Lalit Great Eastern”. We were overwhelmed by the response from customers despite heavy rain on that day.
The morning started with ‘Road Show’ where we invited our customer to visit us at the hotel for a table meeting and to take them through our showcased products at the venue. In a day a total of 17# customers visited us and learned about our Innovative solution for the HVAC&R Industry.
One the same day in the evening we had the Technical Seminar at the same venue.
The session started with an announcement of our Authorized wholesaler “Prakash Refrigeration Company” in Kolkata. The session comprised of our company presentation, factory overview, and product technology by our Directors Mr. Vikash Sekhani, Mr. Akash Sekhani, and myself respectively.
And the day ended with a cosy dinner organized by us for our customers.
This was attended by 78# customers.
Technical Seminar, Nov 23th,2018, In Ahmedabad
After experiencing success in Kolkata, Team Dry All decided to have the next Technical Seminar in the historical city of Ahmedabad. The anecdotes about “Technical Session” held at Radisson Blu in Ahmedabad is similar to Kolkata. Session embarked by Introduction of our wholesaler “Umiya Enterprise” in Gujarat followed by Company and Product Technology Presentation. In the evening we were thrilled to receive a colossal response from customers. The session ended with a question and answer session over dinner.
This Technical Seminar was attended by 71# customers.
These two successful events have set the pace for our accelerated growth. It would not have been possible without the support of our wholesaler partners. We are determined to keep going. Soon we will come up with new anecdotes from your city.
Engineer – Marketing