Dry All has taken a major initiative in revamping its distribution network in last 2 months with an objective to serve its SSI OEMs/ contractors better, offer ex stock availability, enhanced technical service and build its brand. This exercise was an outcome of an extensive market research it carried by a professional research agency
Until now, Dry All was distributing its products through its associate company Safe Refrigeration Private Limited, who had done an excellent job in seeding its products across India. Leadership teams of both the companies agreed that it was time to bring about this change in the way Dry All products are distributed to take its business to next level.
As a part of this initiative,
Dry All is appointing dedicated wholesalers with an assigned served territory. All inquiries and orders shall be routed through the authorized wholesaler.
Dry All will have an updated and vibrant website with wholesaler name and contact details uploaded on it. The website also has a live chat feature where our sales engineers can answer all technical queries that our customers may have.
A dedicated Toll-Free Customer Care Number 1800 123 1884 is available for quick access during all business hour.
Dry All is providing Point of Sales Material, Product Display Gallery, Product Cut Outs, Posters, Danglers etc. for display at Wholesaler & Retailers showrooms.
Dry All has undertaken a massive brand building program by being more visible on social media platform, writing technical papers / blogs, participating in industry programs and exhibitions.
Dry All Sales Engineers will regularly visit customers in respective territories of wholesalers to promote business.
Dry All will conduct Road shows and technical sessions across India to develop a direct contact with customers and promote wholesaler’s business. One such program conducted in June 2018 at Kolkata received very encouraging response from all its stakeholders.
Dry All wholesalers have agreed to keep Inventories for complete range of products, provide dedicated resource for marketing and sales of Dry All products, participate with Dry All in trade exhibitions and organizes technical seminars and ensure that their technical staff is trained at Dry All ‘Gurukul’ minimum once every year.
Such wholesaler installation has already been done successfully in Kolkata, Delhi, Ahmadabad, Mumbai, Chennai & Hyderabad. Dry All has already started seeing lot many inquiries and orders from its wholesalers. Dry All plans to have 15-18 such wholesalers across India.
This initiative has been ably supported by Deepak Takkar a well know HVAC&R professional.
Dry All is well known for its quality, locally engineered and manufactured range of HVAC&R line products. These products are qualified and widely used by OEMs in India and worldwide.
SAFE A &T Technology Private Limited, (company owning Dry All brand) is a professionally managed company, has 25+ years of expertise in designing & manufacturing HAVC&R Line Products. Few key products in its portfolio are Filter Driers, Accumulators, Oil Separators, Receivers, Co-Axial Heat Exchangers, Roto-lock valves etc. Dry All has been successfully serving equipment manufacturers, wholesalers and contractors across globe.